Many celebrities are multi-talented, having tried their hands in business, apart from being skilled at acting or playing any sport. These celebs have started their own line of clothing or beauty like Anushka Sharma's Nush, Rhea and Sonam Kapoor's Rheson, Katrina Kaif's Kay Beauty, and Saif Ali Khan's House of Pataudi, to name a few. We have curated a list of a few popular celebrities who are founders of their own fitness brands, featuring clothing, accessories and services. So, let's check them out.
Celebrity-Owned Fitness Brands:
We all know of Mahindra Singh Dhoni, aka MS Dhoni, the talented cricketer who wins everyone's heart, always making India proud when on the field. But did you know he has his own activewear brand featuring footwear, apparel and accessories? Seven is MS Dhoni's baby, a fitness and active lifestyle brand offering a range of running and training products for all genders, incorporating the industry's latest technologies, blending style with comfort. They aim to revolutionise the world of sports and re-infuse true sportsmanship into our lifestyle, to lead a healthy one, working as changemakers who follow the motto: "WANT TO CHANGE THE WORLD, START WITH THE ONE WITHIN!"
Check Seven out on their website
Following the motto "Be the best version of yourself" and #KeepGoing, HRX is an activewear brand by none other than Hrithik Roshan. The brand goes way back to 2013, created to encourage people towards their fitness goals, taking inspiration from the life of the Hrithik Roshan himself. HRX is not just a brand that offers activewear like apparel, accessories, or footwear but is also on a mission to support people in leading a healthier, happier and more confident lifestyle by providing services like training and workouts. The brand offers super stylish clothing and accessories while keeping comfort and functionality in mind.
Tiger Shroff launched PROWL in 2018 as an activewear and accessories brand that ensures unrestricted movement. Initially, what started as a brand in the activewear space, now with a collaboration with Mahesh Bhupati's Swag fashions, it offers various new categories that reflect Tiger's personality. PROWL targets young consumers who lead a highly active lifestyle, featuring products that will fit their lifestyles, offering fitness equipment like dumbells and rubber-weight plates, while also venturing into healthy food with Prowl Food to help people on their fitness journey. The brand provides activewear like sweatshirts, track pants, joggers, and tops, just what you need to workout with comfort.
Another cricketer-owned brand is the activewear brand Wrogn with famous and uber-talented Virat Kohli as its co-owner. They call themselves India's quirkiest men's fashion, and it was evident they'd feature an activewear line considering one of its owners is a big-time cricketer. They offer top and bottom wear like tops, jackets, sweatshirts, joggers, and shorts, even providing accessories like caps. The clothing is fashionable and functional, allowing men to work out in style, always staying on top of fashion trends.
Check Wrogn Active out on USPL
SKULT is seemingly India's first athleisure brand to be co-owned by a Bollywood celebrity, namely Shahid Kapoor, in collaboration with Aditya Birla Fashion and Retail. It is a freestyle athleisure menswear brand that takes inspiration from street culture, offering clothing where fashion meets functionality— SKULT'S core DNA. The activewear follows a functional freestyle aesthetic and is perfect for working out and even casual wear, following the motto of breath easy, move freely, and let's freestyle! The SKULT collection is the ultimate representation of the celebrity and his lifestyle, giving an insight into who Shahid Kapoor is as a person through the voice of fashion.
Check out SKULT on Myntra