Art comes in several forms like photography, paintings, digital art, and illustrations, working as a medium people use to relay their ideas and feelings to other people. As art evolves through changing times, it is paving its way as a marketing style where several brands approach artists to help convey their branding and message to the masses through different art forms. Today, within India, there are many artists/illustrators having collaborations with big brands that they deserve, being super talented. Let's take a look at some of the top collaborative projects!
Top Artists x Brand Collaborations
Yash Pradhan x COACH
Yash Pradhan is a Bombay-based self-taught digital artist and graphic designer who takes inspiration from daily observations for his work. He has collaborated with brands like Adidas, Budweiser, Hundo Pizza, and a recent one— COACH. To honour the festival of light— Diwali, COACH transformed their fearless mascot Rexy into a colourful installation taking help from Yash Pradhan. His digital creation became an installation that people can check out at the Coach stores until Diwali. In the illustration, you can see Rexy ready to commemorate Diwali surrounding and doning details of Indian designs that reflect the festive spirit. The artwork of Yash Pradhan depicts Rexy with Coach turn locks, hang tags, and tea roses embellished with house codes.
Check it out here
Santanu Hazarika x OnePlus India
Santanu Hazarika is a renowned Delhi-based doodle artist and illustrator, doning the crown of Best Doodle Artist in the 2014 Red Bull Doodle Art Competition. Since then, he has worked with hip-hop artists like Raftaar and Divine, besides brands like Adidas, Royal Enfield, OnePlus and more. OnePlus rolled out their 10R Prime: Blue Edition, and they had to let their fans and the world know! Here's where talented artist Santanu Hazarika came in, creating an illustration inspired by the Blue of the new edition. Santanu created a gorgeous detailed butterfly using beautiful shades of blues, the artwork reminding him of a butterfly in a chrysalis waiting to come "Out Of The Blue"!
Check it out here
Bombay Duck Designs x Bombay Canteen
An independent studio, Bombay Duck Designs is the brainchild of Sameer Kulavoor, presently directed by graphic artist and his sister, Zeenat Kulavoor. They have collaborated to create designs for music festivals, publications, editorials, and food & beverage brands, to name a few. The famous and loved-by-all eatery Bombay Canteen recently revamped its dishes and space, collaborating with Bombay Duck Designs to curate illustrations for their restaurant. With Bombay Canteen's vision to highlight the incredible diversity of India, their food is India-inspired with a touch of "Bombay love". It was without a doubt that their ambience had to fit the theme, leading to conceptualising "Bombay On A Plate" with Bombay Duck Designs.
Check it out here
Aniruddh Mehta (The Big Fat Minimalist) x Glenmorangie
Aniruddh Mehta, aka Big Fat Minimalist, is an independent visual artist, graphic designer, and art director from Mumbai, running and managing his own studio— Studio Bigfat. He has collaborated with brands like Puma, Redbull, and even Netflix, working as the design lead for the title sequence of the Sacred Games. Just recently, Aniruddh collaborated with well-known whisky brand Glenmorangie as they rolled out a limited edition festive pack. He designed their packaging, featuring vibrant technicolours, reflecting what we usually see around the time of Diwali all around as our country decorates itself with lights! The packaging features minimal geometric design elements, a true reflection of Aniruddh's work as an artist.
Check it out here
Kunel Gaur x CASETiFY
Kunel Gaur is a Delhi-based designer who is the founder and director of Animal, a design studio that has worked with many brands like Airtel, Budweiser, OYO, and Cred. As an artist, Kunel also collaborated with the brand CASETiFY, well-known for its high-quality phone cases and tech accessories. For the collection, Kunel paid image to functional designs, experimenting with graphic art, removing typical brand elements from consumer goods, bringing forward the more basic information up-front. The collection is a mix of phone covers, AirPod covers, laptop sleeves, and Apple Watch bands, featuring super cool designs that reflect his immense design talent and aesthetic.
Check it out here