Several brands across various sectors plan to expand their business into the hospitality industry to connect with customers and market themselves through this medium. Some examples would include the furniture brand West Elm or notable fine crystal manufacturer Baccarat and a few luxury fashion labels testing the waters with an expansion into hospitality. Today, we are covering which fashion houses fall into this category!
Luxury Fashion Houses Owning Hotels:
Louis Vuitton
A fresh entrant into the hospitality space by a luxury fashion label, Louis Vuitton, is preparing to convert its Paris headquarters into a hotel. CEO Michael Burke intends to revamp the HQ with a hotel, which might take a while. Although LVMH— the brand's parent company, already operates Cheval Blanc Paris, a luxury hotel, this will be the fashion house's first independent luxury hotel inside the HQ. Besides that, it will also house the world's largest LV store, a complete game changer! The view from the hotel will be of iconic landmarks like Notre Dame and the Eiffel Tower, and even with the waiting of several years, the upcoming plan seems super promising and exciting! The fashion house is kickstarting with a pop-up at the HQ— LV Dream, starting December 12, with an exhibition featuring installations of the label's various artist collaborations.
Source: High Snob Society
Bulgari
Luxury fashion label Bulgari expanded its arms into the hospitality space with Bulgari Hotels & Resorts, working towards being the leader in the luxury hospitality space. With existing hotels in cities like Milan, London, Dubai, Bali, Beijing, Shanghai, and Paris, they plan to expand globally with hotels opening up in Rome (2023), Tokyo (2023), Miami Beach (2025), Maldives Ranfushi (2025), and Los Angeles (2026). All the properties are built in the most premium areas, each revolving around the local culture mixed with luxury. They aim to commit to sustainable luxury, being respectful of the environment. The hotel exudes the same splendour as the fashion labels' luxe jewellery, providing luxurious treatment to its visitors.
Check them out here Price: ₹ 91,000 onwards (approx.)
Armani
Armani provides its hospitality services to the cities of Dubai, UAE and Milan, Italy, the hotel and resorts showcasing sophistication and classiness, attributes synonymous with the luxury fashion house. Armani Hotel Dubai soars high above Downtown Dubai in the Burj Khalifa, with the Dubai Mall at walking distance, a dream for luxury lovers. The Armani Hotel Milano is at the heart of Milan, in the fashion district, true to its roots! They provide an unforgettable experience to the guests, ensuring remarkable services, with every element designed courtesy of Giorgio Armani! At the hotels, you will indulge in the best culinary journey with exquisite menus, with their Spa services transporting you into serenity! With a sustainable chain of hotels and resorts, the fashion house plans to expand into Saudi Arabia, with a hotel in Diriyah, Riyadh.
Check them out here Price: Armani Dubai- ₹ 78,208 onwards (approx) Armani Milano- ₹ 128,802 onwards (approx)
Versace
Palazzo Versace is glam and luxe all-in-one, with hotels in Dubai, UAE and Gold Coast, Australia. The fashion-inspired hotel in Gold Coast features a gorgeous waterfront, astonishing architecture, royal accommodation, bespoke furnishings and Italian craftsmanship. The hotel is said to be at Australia's finest leisure destination, placed between the Pacific Ocean and the Gold Coast Broadwater, allowing its guests to indulge in the luxe Versace lifestyle. The Palazzo Versace in Dubai is a classic masterwork with remnants of Arabian architecture, featuring high ceilings, landscape gardens, and Italian furnishings. It is 8 minutes away from the iconic Burj Khalifa, along the Dubai Creek, welcoming people with the stunning design of the Medusa and Greek decor.
Check out Palazzo Versace Dubai here & Gold Coast here Price: Palazzo Versace Dubai- ₹ 28,000 onwards (approx) Palazzo Versace Gold Coast- ₹ 31,000 onwards (approx)
Fendi
Luxury fashion house Fendi has a luxury hotel in Rome's historic Palazzo Fendi, at the city's heart! Some attractions around the Fendi Private Suites include the Spanish Steps, Trevi Fountain, Piazza Navona, the Pantheon, and Vatican City. With the chance to shop at its flagship store, the hotel is the epitome of elegance with seven impressively designed suites. The Palazzo has gone through restoration and restyling, resulting in stunning architecture and luxury. The Boutique Hotel allows guests to experience the history and tradition of Roman culture besides contemporary designs all-round, with the 17th-century palace overlooking the grand shopping district— Via Dei Condotti. Here, the fashion house promises unmatched services and a stay that comprises sophistication and luxury.
Check them out here Price: ₹ 92,965 onwards (approx)