Quintessential British brand, Ted Baker, reveals their latest campaign, a travel series named My Town. The series will showcase four continents covered by couples from those continents, indulging in four unique adventures, discovering their country from city to coast. An ultimate inside guide, this series explores art, culture and dining in locations across the globe that host the brand's flagship stores.
With four episodes, each covering one of the four continents, the travel series— My Town is a collaboration of the brand Ted Baker with the local filmmakers and talent from the respective places for each instalment, giving a space for the local voices. The series is a personal and authentic insight into some of the most incredible spots on earth within the four continents. The series is to broadcast across Ted Baker's digital channels, featuring their latest Spring/Summer collections, reigniting a passion for adventure amongst the community globally.
Before we get into the details of the four episodes, Watch the trailer here.
A look into the four episodes of the series— My Town, presented by Ted Baker:
Episode 1: California
Episode 1 features entrepreneurial and adventure-seeking duo Sarah and Steve Dubbledam as they travel California's Pacific Coast Highway in a vintage Land Rover Defender. Experiencing the boat trips on the bay in San Francisco to exploring the vast expanse of Big Sur, we'll also see the duo hitting the waves in Malibu and then sampling the fresh seafood at the Broad Street Oyster Company.
Director: Jordan Lovelis Production: Loveless Films Starring: Sarah Dubbeldam – Founder and CEO of Darling Media Steve Dubbeldam – Founder and CEO of Wilderness Collective
Episode 2: India
Episode 2 showcases childhood sweethearts Savi Munjal and Vid Taneja, popularly known as Bruised Passports, escaping the hustle and bustle of Delhi, heading straight towards Goa to explore the vibrant streets of Fountainhas Latin Quarter, visiting the ancient Reis Magos Fort and transcending into watching uninterrupted sunsets from the Southern deck beach shack.
Director: Amit Baidya Production: Blue Print Productions Starring: Savi Munjal – Author, Founder and CEO of Bruised Passports Vid Taneja – Travel Filmmaker, Founder and CEO of Bruised Passports
Episode 3: South Africa
Episode 3 casts creative couple Keneilwe Nei and Lubabalo Mxalisa hitting the road in a Mini convertible, exploring the colourful Bo-Kaap neighbourhood of Cape Town. The series will then show them heading North to try sandboarding in the Atlantis Dunes and indulging in some wine tasting at Haute Cabrière— a family-owned estate founded in 1694.
Director: Mousa Sow Production: SOW & SOW Creatives Starring: Keneilwe Nei – Designer Lubabalo Mxalisa – Photographer
Episode 4: London
Episode 4, the last instalment, doesn't showcase a couple but model/activist Dennis Okwera alongside presenter Elle Osili-Wood as they show us some of the lesser-known corners of London, the city they call home. The episode covers spots from independent eateries on Shoreditch’s Redchurch Street to exploring the Young Artist Commission at NOW Gallery and taking in views of the skyline from the Royal Observatory in Greenwich.
Director: Sophie King Production: Just So Starring: Dennis Okwera – Model and Founder of the Lumule Foundation Elle Osili-Wood – Presenter and BAFTA Breakthrough talent
Each episode showcases the places through the eyes of the locals as they travel and take us around virtually with them. The series illustrates the true essence of how different cultures unite due to like-minded travellers and adventurers.