With the theme for #EarthDay2022 being 'Invest in Our Planet', it is time we as individuals turn toward mindful purchases, whether in terms of fashion, accessories, beauty, home decor, etc. Even the smallest of changes can make a big difference if done by a majority. Within India itself, several sustainable brands cater to various aspects of life that we as consumers should consciously invest in; to lead a better life. We have curated a list of brands you might want to check out and support if you're looking to lead a more eco-friendly lifestyle.
8 sustainable homegrown brands to support starting #EarthDay2022:
Grassroot by Anita Dongre
For handcrafted sustainable clothing, Grassroot by Anita Dongre is where you want to see it. A sustainability-forward fashion brand on a mission to help build a more thoughtful wardrobe, this collection offers some gorgeous saris, kurta sets, dresses, and more! On #EarthDay2022, support this homegrown and sustainable brand if you wish to purchase some authentic Indian wear.
This #EarthDay2022, take a step towards being eco-conscious by supporting Doodlage and its efforts toward upcycling factory waste into short limited edition collections by purchasing your next clothing item or accessory from them. They use recycled post-consumer waste and post cutting scraps to create new fabrics and finished garments. All the other waste is further converted into accessories, soft furnishing products and paper to create their packaging or stationery— all made ethically. Apart from clothing, one can also purchase other items like footwear, bags & wallets, stationery, and more!
Several homegrown brands are getting into the sustainable fashion space, the majority being work-wear, home wear or something to wear when you go out. Fitness is one other aspect that many are into, so while we dress up consciously for different occasions, why not keep fitness in mind, too? In honour of #EarthDay2022, you can now support fitness/athletic wear with Stretchery, the first indigenous activewear brand that reconciles comfort, style, and conscience. Products crafted using 100% organic cotton, Stretchery offers activewear that is luxuriously soft and made of high-quality fabric while being eco-friendly and conscious.
Along with conscious fashion, another way to 'Invest in Our Planet' this #EarthDay2022 is by supporting sustainable beauty brands too. Many homegrown brands are eco-conscious and follow clean beauty norms— asa Beauty being one of them. The crux of this brand is that they allow refilling and recycling of products previously purchased through them. Rather than trashing their empties, the brand requests customers to send the empties to them so that they can recycle mindfully. It is India's first luxury clean beauty brand with refillable solutions.
If you're looking to support a sustainable homegrown brand that deals with skincare, along with makeup on #EarthDay2022, Daughter Earth is the place for you! Daughter Earth's story is 'Science meets Sustainability', using cutting-edge formulas, advanced green biochemistry + ancient Ayurveda, highest grade ingredients in their products that are cruelty-free and packaged with integrity, being there for the long haul. It offers skincare, haircare and cosmetic products— formulated meticulously.
From personal care products like dental, hair, and body to lifestyle and homecare products, Bare Necessities, as the name suggests, offers all the essentials you might require. On this #EarthDay2022, support Bare Necessities, their recycle and refill programs, and their steps towards being eco-conscious with ethical sourcing. Choose sustainable everyday items and help save the Earth one step at a time. Whenever you or your family are looking to purchase household essentials, encourage purchasing and supporting brands like Bare Necessities.
Good Earth is another brand where one can purchase home decor items alongside apparel, accessories and gifting, all created keeping sustainability in mind. Good Earth is India's leading design house that has set the industry standard for homegrown luxury retail since its inception. It focuses on sustaining traditions, livelihoods and the planet, something we should start to support this #EarthDay2022. Good Earth constantly works towards encouraging quality craftsmanship, reviving lost Indian traditions, benefitting the environment and society.
Renowned for its wallets and bags, Zouk is cruelty-free, proudly Indian and features handcrafted products, all that we are looking for to support this #EarthDay2022. Zouk brings trendy accessories to Millenials and all other ages with a traditional twist, being 100% Vegan. Its mission involves giving the rich Indian heritage a modern avatar while consistently and consciously being sustainable, looking to be a part of customers' cherished experiences, no matter what the celebration is about!