Initially, we would always associate skincare with females and that they are the only ones who use elaborate products. But gradually, it became a thing that even men indulged in, with several skincare brands rolling out products that are gender neutral or specifically for the male gender. It's a practice that we encourage everyone to follow, no matter the age or gender, as it helps us in the future as well!
Soon, skin and haircare brands were roping in celebrities and notable men to endorse a particular product or become brand ambassadors, breaking the stigma and barriers. Let's dive into some skincare brands with prominent Indian men as their ambassadors/endorsers.
Notable Indian men as skincare brand ambassadors/endorsers:
Tiger Shroff & John Abraham- Garnier Men
A mass-market cosmetics brand of French company L'Oréal, Garnier dabbles in skincare and haircare products. With a separate range for males named Garnier Men, Tiger Shroff and John Abraham endorse the brand as ambassadors in India. Whether it's their Acno Fight Facewash or their Garnier Men Shampoo colour, both vouch for the range of products Garnier Men offers. They show that they find time to indulge in skincare and haircare amidst their hectic lives, inspiring others to follow suit. Garnier Men also introduced a three-episode podcast series- BroCast, on ZeeTV with the duo, where they share tips on fitness, grooming, and styling.
Pulkit Samrat & Milind Soman- Bella Vita Organic
Bella Vita Organic offers luxury yet affordable skincare products that help you get the best skin. To endorse their gender-neutral products, the brand got Milind Soman as their brand ambassador. With him as a brand ambassador, they are not only breaking gender stereotypes but age too! Pulkit Samrat featured under the brand's #CelebSquad campaign, where they promoted their #SimplifySelfCare campaign that focuses on creating a self-care ritual and the multiple benefits their products hold. Both actors have broken barriers and openly endorse products they believe in and can help keep their skin healthy.
Vicky Kaushal- Beardo
Beardo is a brand that offers grooming products for men, encouraging to pamper themselves by using products that contain no harmful chemicals, with a range for their beard, hair and skin. They have various items from hair to under-eye serum, sheet masks, hair oil, beard oil, fragrances, and more! Recently they appointed Vicky Kaushal as their brand ambassador, welcoming him to the Beardo family. Apart from him, even Hrithik Roshan and Neil Nitin Mukesh endorse their products, making all three notable men apt for their brand. However masculine a beard makes one look, it shows that even they need a little self-care!
Siddhant Chaturvedi- Ponds Men
We always consider Ponds as a brand for women, but they even have a range of products for men, helping them with similar issues like oil control, acne, dullness, etc. They rolled out facewashes and creams to tackle these problems, with Siddhant Chaturvedi endorsing the line as a brand ambassador for India. Their products make grooming simpler for those who look for it to be simple, and Siddhant flawlessly encourages and endorses skincare. Apart from him, they also use several male influencers to promote their skincare line.
Rishabh Pant & Virat Kohli- Himalaya Men
Himalaya is a wellness brand that offers various skin and hair care products, with collections for all genders. Himalaya Men offers creams, oils, cleansers, and more for hair and skin, helping the male gender keep both under control. Ambassadors Virat Kohli and Rishab Pant are apt as they spend majority of their time in the heat with pollution and dust, which can affect their hair and skin. The duo have come together to specially endorse their facewash with the campaign #himalayamenpimplesgottago, which promotes their neem face wash for men, helping with the issue of acne that several men face!