India has exponentially grown over time, introducing brands in various sectors like fashion, beauty, accessories, home decor, etc. Many of these brands fall under premium and luxury, garnering people's attention. To celebrate the 75th Independence Day of India, we'd like to highlight some brands that have created a mark in their respective industries, providing the best for Indians to purchase.
Homegrown Luxe & Premium Brands:
Shazé (Home Decor)
Shazé is popularly known for its hosting and home decor luxury products, promising to provide nothing but the finest to its customers. Their premium range of products holds sophistication and refinement, offering items like tea sets, coffee sets, and diner sets under their hosting category, besides idols and figurines under the Decor category, to name a few, aiming to help elevate how your home looks. They even sell accessories, jewellery, watches and perfumes, with their only mission being— to define the premium lifestyle. Every item available at Shazé emphasises finesse, craftsmanship, and eclectic designs, believing in revolutionising and breaking barriers with their products.
Check out Shazé
The Leather Story (Accessories & Organisers)
An Indian homegrown brand offering premium leather accessories and organisers with a unique tale of design and artistry, The Leather Story has products like wallets, cellphone cases, desk and accessory organisers, cigar cases, bracelets, and much more! It came into existence to bridge the gap of premium leather products in India, providing unisex products curated to help systemise stylishly yet effortlessly, perfectly fitting the modern lifestyle and aesthetics. The homegrown brand is ideal for multitaskers, offering a blend of unique and elegant designs with everlasting products; whether you want to organise your jewellery, watches, or stationary, it has items for the majority.
Check out The Leather Story
Drawing inspiration from India's rich and artisanal heritage, Moi doesn't believe in anything over-the-top, curating jewellery pieces meant for women who appreciate sophistication, luxury, wearability, quality, and ease, as she moves around the world. All their jewellery is hand-crafted, practical, functional and wearable while being beautiful, timeless, and affordably luxe. It offers earrings, rings, bracelets, necklaces, and accessories, all falling under different collections that seem like you're wearing a tinge of Indian heritage and art on you, versatile enough for almost all occasions, pairing well with everything. Moi strives to put women as the talk of all conversations, creating a connection with all those who wear their jewellery, having detail and finesse as their mantra, achieved with the team of artisans exclusive to the brand.
Check out Moi
Considering watches, everyone knows international luxury brands like Rado and Omega for their timeless timepieces. But, in the homegrown luxe space, many might not be aware of the brand Horpa, an affordable yet premium brand. It's a brand where horology meets passion, with a vision to be an acclaimed independent watchmaker from India. Their timepieces ooze luxury and excellence, created using only the best materials for men and women. It's a tribute to passion featuring characteristics like distinct design, strong character, and versatile personality, curated in India for the passionate. Their watches for men are bold, sporty, and suave and, for women, stylish, sophisticated, and minimal.
Check out Horpa
PAIO has a simple objective— create cruelty-free, sustainable, fashion-conscious, and comfortable footwear with design elements drawn from everything around. The premium footwear brand offers products hand-crafted by traditional karigars with a legacy of the craft for generations. It is a PETA-approved vegan brand that aims to take conscious decisions, focusing on using materials like hemp, cotton, jute, etc., making sure to be sustainable in all aspects. Curated as a platform for skilled yet ignored local artisans, one can find footwear for every walk of life, available for men and women, with a variety for any occasion, ticking every box, from being stylish to comfortable, sustainable and versatile.
Check out PAIO
Forest Essentials (Beauty & Skincare)
Following the philosophy of— "If you cannot eat it, don't use it on your skin", Forest Essentials is a luxury brand part of the beauty and skincare sector, a pioneer for its authentic and traditional products, with its foundation in the ancient science of Ayurveda. The beauty brand is an amalgamation of ancient Ayurveda and modern aesthetics, offering products like creams, toners, mists, makeup, fragrances, body care, and more. Forest Essentials believes in creating products using live substances like plants and their extracts, containing the necessary purifying, nourishing, and balancing properties, ensuring to offer makeup and skincare that are pure, fresh, seasonal and natural while being of good quality.
Check out Forest Essentials
11.11/ Eleven Eleven (Fashion)
With craftsmanship at its heart, 11.11/ eleven eleven is a homegrown luxury clothing brand known for using indigenous cotton, 100% natural dyes, and heritage techniques like hand spinning, hand painting, and quilting to create their products. The brand makes its clothing in small batches, collaborating with several groups of Indian artisans working towards building a brand with a unique vision for handmade clothes. With their collections effortlessly transitioning from day wear to evening wear, there is an option to suit every gender. It aims to connect those who wear their clothes to their bodies and their minds to those who bring the garments to life. Besides clothing, they offer accessories like headwear and footwear, alongside home items like rugs, towels, and quilts.
Check out 11.11/ Eleven Eleven