Attendees of the South Asian New York Fashion Week also witnessed the beautiful works of artisans, craftspeople, jewellery, and other sellers through The Bazaar, an initiative to create a shopping experience during the fashion week. Nate— an app, was the tech partner of this experience, allowing people to purchase their favourite looks with a few clicks.
The Bazaar worked as a platform where emerging South Asian labels who contribute to the small business community came forth to help people learn about their culture.
Labels at SANFYW's The Bazaar:
Amaaya Jewelry by Apurva Agarwal
With the ideal South Asian Jewelry, Amaaya Jewelry bridges the gap between exquisite and fashionable looks. The label offers minimalist yet quirky jewellery, handcrafted in small batches and for daily wear. The pieces represent the Indian heritage and were even seen on the runway at the SANYFW, the label working in collaboration with other skilled designers.
Photo Credits: SANYFW Instagram
Aina by Nisha Saboo
An online app, Aina by Nisha Saboo helps find the perfect outfit, using cutting-edge 3D body scanning technology to help shoppers understand what fits their bodies better. It recommends the best size and shows just how it will fit you, providing measurements for made-to-measure clothing.
Photo Credits: Aina Instagram
Sakhya by Nandini and Priyasha
Sakhya is a resale platform, following a sustainable pathway of creating a community to buy and sell secondhand South Asian attires. It works as a community helping to easily recreate South Asian wardrobes, allowing users to sell and purchase clothing.
Photo Credits: Sakhya Instagram
MyDecorify by Nithya
Blending digital and handmade artwork and projects brought to your doorstep, mydecorify involves a mix of intricate henna designs and detailed South Asian wear in the artwork. With DIY kits, it provides all that you need, working as a sustainable solution, with notebooks, stickers and prints of illustrations that take inspiration from the South Asian culture.
Photo Credit: MyDecorify Instagram
Navaa by Ravleen Kaur
Working as your one-stop-shop for the hottest South Asian designerwear, Navaa offers authentic, sustainable, and traditional collections with a modern twist. Inspired by traditions, they make one-of-a-kind custom pieces, curated by talented and ethical South Asian designers who are given the opportunity to showcase their talent.
Photo Credits: Navaa Instagram
Verve and Vogue by Rina Patel
A small business catering to unique and modern South Asian apparel, Verve and Vogue works with a mission to empower contemporary women and support artisans. The label conveys spirit, vitality, and individuality, while emitting contemporary styles and modern designs, allowing women to feel confident.
Photo Credits: Verve and Vogue Instagram
Fancy Florist by Muralee Mahathevan
The Fancy Florist offers a range of floral arrangements for various celebrations, housing a diverse spectrum of flowers. It provides high-quality garlands, specialising in festive displays, imported directly from India, always delivering fresh.
Photo Credits: Fancy Florist Instagram
Indira Bishen
A luxury hand-embroidered Chikankari label, the pieces are personally designed by designer Indra Bishen and hand-embroidered by skilled Indian female artisans. Working closely with clients, each outfit is customised, giving a platform to women behind this craft to be recognised for their work and skills.
Photo Credits: Indira Bishen Instagram